Analysis on the number of pets, pet owners and pet food in China: the consumption of dry pet food has increased

1、 Pet food

Pet food is a kind of food specially provided for pets and small animals, which is between human food and traditional livestock and poultry feed. Its role is mainly to provide basic life assurance, growth and health nutrients for various pets.

2、 Number of pets

In 2020, there will be a historic breakthrough in the number of pet owners, with the number of dogs and cats exceeding 100 million; The number of cats in cities and towns was 48.62 million, up 10.2% year on year, and the number of dogs in cities and towns was 52.22 million, down 5.1% year on year.

With the development of society, the continuous growth of national economy and the continuous improvement of people's living standards, people's pursuit of spiritual life has reached a certain height while their material life is extremely rich. On the one hand, people pay more and more attention to the cultivation of life interests and the pursuit of personalized experience. On the other hand, the change of traditional family structure and the increase of work pressure make more and more people devote their feelings to pets, and the pet industry has gradually developed.

In 2020, the number of dogs and cats in China's cities and towns will be 62.94 million, with a year-on-year growth of 2.8%; Among them, 35.93 million people kept dogs in cities and towns, a year-on-year decrease of 2.1%, and 27.01 million people kept cats in cities and towns, a year-on-year increase of 10.2%.

3、 Market size of pet food

Data from the Research Report on Market Operation Status and Strategy Consulting of China's Pet Food Industry from 2021-2027 released by Smart Research Consulting shows that China's pet market started late, but its development speed is fast. With the establishment of China Small Animal Protection Association and the promotion of pets as partners, the pet market has gradually started to rise in China. In 2020, the scale of China's urban pet (dog and cat) market will be 206.5 billion yuan, with a year-on-year growth of 2%.

Among them, the consumption of staple food will account for 35.9% of the total pet consumption in China in 2020; Pet snack consumption accounted for 17.8%; The consumption of pet diagnosis and treatment accounted for 16.2%.

In the current pet food market, there are mainly dog food, cat food, fish food and bird food that have economic value and can be operated in a large-scale and market-oriented way, and dog food and cat food are mainly used. In 2020, the scale of China's pet food market will be 112.956 billion yuan, down 9.1% year on year.

From the perspective of market development, pet staple food has been around for a long time and has become a necessity for pet breeding. At present, it occupies a major share of the pet food market. The pet snack market has begun to rise in recent years, and consumer acceptance has gradually improved. The pet snack market is gradually developing into a larger independent market.

Among them, the scale of China's pet snack market in 2020 was 40.268 billion yuan, with a year-on-year growth of 2%; The scale of China's pet dry food market was 81.361 billion yuan, up 4.7% year on year.

Among them, in 2020, the consumption of dry pet food in China will account for 65.63%; Secondly, the consumption of pet snacks accounted for 32.5%.

4、 Brand overview of pet food

Compared with pet staple food, the market concentration of pet snacks is low, and it is in continuous development, with greater market potential and access space. In the long run, with the continuous deepening of research on pet snacks and the improvement of the concept of healthy pet feeding, pet snacks will be greatly developed.

Yantai Zhongchong Food Co., Ltd. is a brand operator in the field of pet food. At present, the company has its own brand matrix with "Wanpy Naughty" and "Zeal Genuine" as the core. Other brands include "KingKitty", "Happy 100", "SeaKingdom", "Dr. Hao", "Jerky Time" and "Crispy". In 2020, the operating income of Zhongchong Shares was 2.23 billion yuan, with a year-on-year growth of 30.1%.

Among them, the pet snack business income of Zhongchong Shares in 2020 was 1711845000 yuan, up 22.8% year on year; The operating income of pet cans was 310.746 million yuan, up 34% year on year; The operating income of pet staple food was 142.104 million yuan, up 126.6% year on year.