Panorama of China's pet industry chain in 2021 Analysis of upstream, middle and downstream markets and enterprises

In recent years, "masturbating cats" and "sucking dogs" have become a trend. Pets have become people's spiritual sustenance. The pet group continues to expand. Pets are regarded as part of the family by pet owners. From staple food to snacks, from beauty to medical care, even insurance and funeral, pet owners are increasingly willing to spend money. The scale of pet economic market related to "food, clothing, housing, transportation" and "spiritual food" is also growing.

1、 Industrial chain

With the development of the times, pets have a wide range, including animals, plants, virtual pets, electronic pets, etc. The upstream of China's pet industry chain is pet breeding, selling and virtual pets; The middle reaches are pet products, mainly including pet food and supplies; Downstream is the service market for pets, mainly including pet medical care, pet beauty, pet training, etc.

2、 Upstream analysis

1). Number of pets

The types of pets are all inclusive. The data shows that the number of pets in China is on the rise steadily from the perspective of the overall number of pets. In 2020, the number of pets in China will reach 190 million, up 3.1% year on year. According to the prediction of China Commercial Industry Research Institute, the number of pets in China will reach 200 million in 2021.

2). Pet adoption

Pet adoption refers to that some consumers are more willing to adopt their pets in an adoption agency or platform than those rare and pure pets in a franchise store. With the continuous expansion of the digital industry, pet adoption is not only limited to offline institutions, but also many online apps can be used. See the following figure for details:

3). Virtual pet

Virtual pets refer to pets owned by consumers in the online world rather than in the real world. In November 1996, Japan launched the electronic pet series, Tuomage (also known as "pet eggs"), which set off an upsurge in raising electronic pets. Then to QQ Pet launched by Tencent in 2005, Japanese game company Hit Point, mobile game cat collection launched in 2014, mobile game travel frog launched in 2017, etc. In recent years, with the continuous development of online games, more placement virtual pet games have been launched. These virtual pets can also meet human psychological needs and relieve people's mental pressure.

4). Pet Shop

The main brands of pet stores in China are Pet Pet Pet Pet Pet Pet Pet Pet Kit, Sleeve Tiger TYGRIN, Lepet leepet, Pet Home Pet'em, Paw Paw, Uncle Bagong, Pet Pet Pet PET IN, Pet Pawn, Pet Pet Pet Pet Pet Pad, Pet Favorpets, etc. The following figure shows the summary of pet store brands and affiliated enterprises in China:

3、 Midstream analysis

1). Market size

Data shows that the scale of China's urban pet (dog and cat) consumption market will reach 206.5 billion yuan in 2020, an increase of 2% over 2019. From the perspective of pet category, the scale of pet dog consumption market is 118 billion yuan, down 5.1% compared with 2019; The scale of pet cat consumption market was 88.4 billion yuan, an increase of 13.3% over 2019. According to the prediction of China Commercial Industry Research Institute, the market size of China's pet industry will reach 228.9 billion yuan in 2021.

2). Market share

From the perspective of pet consumption structure, pet food consumption is a large pet raising expenditure; The growth of pet diagnosis and treatment and pet supplies is fast. Pet food consumption (staple food, snacks, nutriment) accounts for a relatively high proportion in the whole pet care consumption structure, accounting for 54.7%; Among the subdivided categories, pet diagnosis and treatment and pet products are the two categories with fast consumption growth.

3). Pet food

Pet food is a kind of food specially provided for pets and small animals, which is between human food and traditional livestock and poultry feed. Data shows that the market size of China's pet food industry has increased from 15.91 billion yuan in 2016 to 44.08 billion yuan in 2020, with a compound annual growth rate of 29.02%. According to the prediction of China Commercial Industry Research Institute, the market size of China's pet food industry will reach 50.15 billion yuan in 2021.

The main pet food brands in China include ROYALCANIN, PURINA Purina, Baolu Pedigree, ProPlan Guanneng, Biruiji BRIDGE, McFudi Myfoodie, Naughty Wanpy, Luccious, Duoge Sasha Honey, Zhenbao SANPO, etc. The following figure is a summary list of major pet food brands and enterprises in China:

4). Pet supplies

With the improvement of people's living standards, pet economy, a new type of economy, was born and prospered. Pet products have also become more and more diversified, including pet clothing, pet toys, pet cleaning supplies, pet intelligent equipment, etc. Data shows that the market size of China's pet products industry has increased from 15.58 billion yuan in 2016 to 28.2 billion yuan in 2020, with a compound annual growth rate of 15.99%. According to the prediction of China Commercial Industry Research Institute, the market size of China's pet food industry will reach 31.69 billion yuan in 2021.

Pet products brands in China include Pet Pet Pet Pet Pet Pet Pet Pet, Flexi Flesch, DoggyMan, Donis DOGNESS, Yuanfei, Yiyi, Qingquan Pet, Bidan Pet, Yiqin YOKEN, Tianyuan Pet, etc.

4、 Downstream analysis

1). Pet Hospital

A pet hospital is a place (hospital) that provides medical services for pets. Sometimes, a pet hospital is equivalent to an animal hospital. Data shows that the market size of pet hospitals in China has increased from 13.4 billion yuan in 2017 to 25.4 billion yuan in 2020, with a compound annual growth rate of 23.76%. According to the prediction of China Commercial Industry Research Institute, the market size of China's pet hospitals will reach 29.2 billion yuan in 2021.

Data shows that the scale of pet medical expenditure in China has increased from 26.8 billion yuan in 2017 to 47.5 billion yuan in 2020, with a compound annual growth rate of 21.02%. According to the prediction of China Commercial Industry Research Institute, the scale of pet medical expenditure in China will reach 54.4 billion yuan in 2021.

The pet hospital brands in China include Ruipeng Pet Hospital, Ruipai Pet Hospital, An'an Pet Hospital, United States Zoology Animal Hospital, Barbie Hall Animal Hospital, Abel Pet Hospital, Baker and Stone, Animal Hospital of China Agricultural University, Chongfuxin, Pet International Animal Hospital, etc.

2). Pet beauty

With the rapid development of the pet economy, emerging markets such as various pet related services have gradually emerged. According to the data, the market size of pet beauty in China has increased from 17.4 billion yuan in 2016 to 31.1 billion yuan in 2020. According to the prediction of China Commercial Industry Research Institute, the pet beauty market in China will reach 38.6 billion yuan in 2021.