Can pet rabbits become the new top stream in the New Year, driving the acceleration of the development of the small pet and special pet market?
As the Chinese New Year approaches, the market growth rate of pet rabbits and related products is also increasing. According to public data, the prices of living pet rabbits in multiple regions have gradually increased since New Year's Day. Currently, the prices of different breeds and colors of pet rabbits have increased by an average of 50%, while the prices of imported varieties have doubled. At the same time, the market for pet rabbit related products such as rabbit food and rabbit pens has also experienced a peak sales period.
So, can pet rabbits become the new top stream in the New Year, driving the accelerated development of the small pet and special pet market?
In fact, the small pet and different pet market has been continuously accelerating expansion in recent years. Not only have they made outstanding performances on online e-commerce platforms such as Tiktok, Kwai, Xiaohongshu, Pinduoduo and Dewu, but also the growth trend of offline market is amazing.
In addition to the traditional flower and bird market, which always sells small pets and special pets offline, many pet stores have also taken this opportunity and started to establish small pet and special zones in their stores, and various themed clubs for small pets and special pets have also emerged one after another.
One of the main reasons for this trend in the market is the growing number of young pet users. As the younger generation of pet owners become mainstream, they pay more attention to the spiritual level of consumer experience and are more willing to pay for the sense of experience and value identification in consumption. The "retro" pet track and the "trendy" pet track perfectly match the psychological needs of the younger generation of pet owners, and gradually make pet pets become an important branch of the domestic pet industry.
And for young pet owners, compared to dogs and cats, the difficulty and cost of raising small pets and pets are not high, suitable for the current fast-paced life, and also in line with their innovative spiritual pursuit, giving young people a new spiritual sustenance.
On the other hand, many post 00s users' first pets are not dogs and cats, but rather small pets such as rabbits, turtles, and hamsters. However, due to factors such as previous consumption concepts, living environment, and pet raising concepts, a large-scale market has never been formed.
But at present, the market scale effect is gradually becoming prominent, and this group of users will also develop in synergy with market standardization, branding, and unification, ultimately bringing huge user growth to the overall pet market.
Overall, the popularity of the pet rabbit market has erupted this year, not only in line with the traditional calendar of the Year of the Rabbit, but also partly due to the psychological needs of contemporary pet owners who pursue a sense of ritual. For example, in previous media interviews, some users stated that buying a pet rabbit is actually a way to celebrate the New Year with a sense of ceremony.
According to this trend, it is expected that by the Year of the Snake in 2025, the niche market represented by corn snakes will also experience a small peak. However, at the same time, compared to rabbits with higher market acceptance, there is a slight difference in the market acceptance of different pets such as corn snakes. The specific market performance depends on how the small pet and different pet market will become more popular and penetrate the mainstream pet market this year.