Analysis of China's pet food industry market consumption in 2020

Thanks to the rapid growth of the market scale of the pet industry, the market potential of the pet food industry has also been rapidly released. In the past decade, the annual compound growth rate of the market size of China's pet food industry exceeded 25%. From the perspective of category breakdown, pet food industry mainly consumes pet staple food and pet snacks, accounting for more than 98% in 2020.

From the perspective of consumption channels, e-commerce and pet stores are the main channels of pet food industry consumption, accounting for 54.7% and 28% respectively in 2020.

Pet food is a large segment of the track, mainly pet staple food and snacks

The upstream of China's pet industry is pet raising; The middle reaches are pet supplies, including pet food, supplies and medicines; Downstream is pet service, including pet medical, training, beauty and other services. Among them, pet food is a large pet care expenditure. In 2020, the scale of China's pet food industry was about 44.05 billion yuan, with a year-on-year growth of 23.8%. From 2010 to 2020, the CAGR exceeded 25%.

From the perspective of the proportion of pet food consumption in the overall consumption of the pet industry, from 2010 to 2020, the proportion of pet food consumption increased year by year, breaking 60% in 2020, reaching 60.6%.

Pet food includes staple food, snacks and health care products. The staple food includes dry food and wet food. Snacks are divided into dried meat, chewing gum and biscuits; Health products mainly include vitamins, protein powder, etc. In the pet food market segment, the consumption of pet staple food, pet snacks and pet health products will account for 65.63%, 32.54% and 1.83% of the total respectively in 2020.

The proportion of pet cat food consumption rose, surpassing that of pet dog food.

By pet category, the proportion of pet cat food consumption increased year by year from 2010 to 2020, while the proportion of pet dog food consumption decreased year by year. In 2020, the consumption of pet cat food exceeded that of pet dog. In 2020, the consumption scale of pet dog and cat food will account for 49.7% and 50.1% respectively.

The purchase channels of pet food are mainly e-commerce and pet stores, with a high share of e-commerce

China's pet food purchase channels mainly include retail stores, pet specialty stores, e-commerce and pet hospitals. In 2020, the channel shares of retail stores, pet specialty stores, e-commerce and pet hospitals will be 6.6%, 28.0%, 54.7% and 10.8% respectively, which will increase compared with - 21.5%, - 33.6%,+53.5% and+1.7% in 2010.

Compared with the proportion of e-commerce channels in other countries, the proportion of online channels in pet food industry in the world, the United States, Japan and Australia in 2020 will be 18.4%, 22.3%, 13.1% and 3.5% respectively, which is lower than the share of e-commerce channels in China.