Pet food and supplies micro-marketing training conference

At approximately 9 am on February 23, 2014, two colleagues representing the Canadian headquarters in Shanghai and Qingdao factory attended a pet food product micro-marketing training meeting organized by the China Entry-Exit Inspection and Quarantine Association Pet Food Products Inspection and Quarantine Branch.

Micro-marketing, a novel form of online marketing, encompasses various strategies such as micro websites, micro menus, micro memberships, micro events, and microstores. These platforms facilitate brand creation, promotion, customer service, and management, serving as valuable tools for penetrating the domestic sales market.

As a member of the association, the company's participation in this event fostered productive interactions with peer companies and provided access to more efficient marketing channels for pet products. This engagement was instrumental in enhancing the company's marketing capabilities within the pet food industry.