The 2nd Pet Supply Chain Conference ended perfectly!

On July 17-18, the 2024 Pet Supply Chain Conference jointly sponsored by the Pet Industry Association of Shandong Province and pet owners was successfully held in Linyi, Shandong Province, and CTC·CHINA was invited to attend the conference.

The theme of this conference is "Quality · 2024". CTC·CHINA, together with pet industry production enterprise managers, technical managers, brand decision-makers, upstream and downstream industry chain executives and other industry professionals, gathered on the scene to grasp the development pulse of China's pet supply chain, promote resource docking, and empower industry development around the era proposition of new quality productivity.

Raw material innovation has always been a hot topic in the pet food industry, and it is also a controversial topic among practitioners. In the era of new quality productivity, pet supply chain practitioners also need to conduct more long-term thinking and deep layout in the raw material side.

At the sub forum of this Pet Supply Chain Conference - Pet Food Raw Material Innovation Forum, Wu Wenjie, director of CTC·CHINA R&D Center, delivered a keynote speech entitled "Plant derived raw materials are becoming the secret weapon of pet health management" on the spot, introducing in detail the application scheme of sweet potato raw materials, cassava raw materials, functional plant derived raw materials such as orange peel fiber, flaxseed, cranberry, etc., which attracted wide attention from the pet industry on the spot!

CTC·CHINA has been deeply engaged in the pet food raw material industry for 20 years. It can provide high-quality sources for pet food factories in terms of botanical raw materials, functional raw materials, cleaning label raw materials, etc. Among them, the company's potato products are exported to Europe, America, Japan, South Korea, and Southeast Asian countries. The latest research and development of cassava starch series products covers sub categories such as expanded starch, cat litter starch, wet food starch, baking starch, bird and fish feed starch, etc., and can be customized according to customer needs to adapt to different product characteristics and other special uses.

The starting point of quality is raw materials - CTC·CHINA will continue to play a leading role in the pet food industry chain, promote new technologies and products, always provide different customer groups with continuous, high-end and high-quality supply and services through professional and safe products, excellent service quality, continuous comprehensive development, and provide more and better pet food raw materials for the pet food industry.

At the beginning of the conference, Chang'an Zhongping from the Shandong Pet Industry Association and Silang, the founder of the Pet Industry Home&It Expo, delivered speeches on stage.

The conference is divided into two parts. The first half focuses on the fundamentals, examining pet products from a global perspective, pet food safety from a bottom line perspective, the domestic pet market from a capital perspective, and discussing how the pet industry can break through homogenization issues through brand and factory dialogue.

Cheng Yang, Chairman of the Pet Workers' Committee and General Consultant of PSC, shared the theme of "What kind of pet products do the world need after traveling to 30 countries and regions. She said that after the epidemic, the consumption of developed pet markets has gradually upgraded; The developing pet market has also shifted from low-end to mid to high-end, driving the emergence of emerging pet markets.

Chang'an Zhongping, President of Shandong Pet Industry Association and Director of Zhongyu Pet, shared the theme of "Behind the Sampling of Nearly 100 Pet Foods" on site. He stated that the main purpose of this inspection is to understand the industry situation, identify major problems, guide enterprises towards sustainable development, and assist government regulatory departments in providing suggestions and recommendations for the next steps of standardization.

Chen Zixing, Vice President of Anhong Capital, shared the theme of "How does Anhong Capital view the Chinese pet industry after investing in Wanyao Qilong and Shuaike. He stated that according to research data from Anhong Capital on the pet industry market, it is expected that the Chinese pet food market will continue to grow at a compound annual growth rate of 14%. This figure is due to the increase in the number of pets, the increase in the penetration rate of packaged pet food, and the increase in expenses per pet. However, compared to developed countries, there is still a huge potential for per capita pet ownership in China.

Li Jun, Chairman of the Standardization Technical Committee of the Shandong Pet Industry Association and Researcher at the Feed Research Institute of the Chinese Academy of Agricultural Sciences, released the group standard for "Full Price Dry (Sexual) Pet Food" on site.

Li Jun stated that the standard was initiated in October 2023, underwent five discussions in 2024, publicly solicited opinions in June, and finally approved on July 15th. Among the main technical indicators, meat raw materials need to comply with GB2707 and 2733 standards; The raw materials should comply with the "Catalogue of Feed Raw Materials" and GB13078; Additives should comply with the "Catalogue of Feed Additive Varieties" and corresponding hygiene regulations.

The last session of the "Quality Manufacturing · Basic Plate" section is a discussion session with the theme of "Product Homogenization, Difficult Business, How Pet Manufacturers Can Work Together to Break Through the Situation.

The seminar was chaired by Wu Wenbin, the founder and chairman of Akson Pet Group. Zuo Yanfeng, the deputy general manager of Shuaike Group, Zeng Hui, the domestic sales general manager of Zhongyu Pet, Yu Xiaojie, the deputy general manager of Haichen Organic, and Lin Zhiyong, the general manager of Jianmo Brand, participated in the seminar.

In the second half, we will focus on new growth, using online data insights to see pet owners' pet trends, offline data insights to see the ice and fire of the gatehouse business, functional pet food to see the opportunities and challenges of the new product cycle, first tier channels to see best-selling pet products in the sinking market, scientific research perspective to see the secrets behind pets' love for food, and category breakthrough perspective to see pet brands seize the growth opportunities of the new track.

Xiao Wei, the head of Taotian Pet Import&Channel Business District, shared the theme of "Stock up Guide: Interpretation of Consumption Trends of Pet Owners Buying Online This Year" on site. He stated that based on insights into consumers, Taobao consumers have rich user segmentation, with an increasing penetration of low purchase groups and a high proportion of new customers. The amount growth rate is fast, and the number of high purchase groups continues to increase and the shopping frequency is high. The size of the population in lower tier cities has increased and the penetration of middle and high purchasing power groups has increased. The growth rate of young and middle-aged people over 30 years old is faster. Consumer decision-making paths are diversified, with store preference groups accounting for 15% and short video/live streaming preference groups accounting for 8%. Good price preference/Paili Taobao groups guide transaction growth rates higher than the overall market.

Pet Industry Home&Its Expo founder Silang shared the theme of "R&D Must Read, Pet Industry Home Index (Pet Store Edition) Semi Annual Report Release" on site. He stated that the total revenue of pet store products and services in mainland China in the first half of 2024 was 12.797 billion yuan, a year-on-year increase of 1.11% compared to the first half of 2023; The total retail revenue of pet stores was 5.159 billion yuan, a year-on-year decrease of 12.3%, and the merchandise revenue in the second quarter of 2024 decreased by 12.3% compared to the first quarter.

From the perspective of segmented categories, the sales of cat food in pet stores exceeded 900 million yuan in the first half of the year, a year-on-year decrease of 12.06%; Dog food sales exceeded 943 million yuan, a year-on-year decrease of 11.38%; Pet snack sales amounted to 612 million yuan, a year-on-year decrease of 14.05%.

Zhang Guixiang, founder of Aopai Trading, shared the theme of "What kind of pet products are more suitable for the sinking market" on site. He said that successful sinking channel products need to have five elements.

Associate Professor Wu Yi from China Agricultural University shared the theme of "Analysis of the development of pet food that is palatable and palatable, making furry children love to eat and not get bored" on site. She stated that animal factors, raw materials, additives, processing technology, and environment are the five factors that affect the palatability and palatability of pets.

In the second half of the conference, two themed seminars were also held. The first seminar was themed "What should be done with functional pet food? How to do it?" and was hosted by Silang, the founder of Pet Industry and Pet Expo. Tara and Zhou Yu, the founders of Hisense Pet, as well as Zhou Yu, the pet account manager, Wenji, the VP of Tail Life Products Supply Chain, and Nie Shijian, the chief scientist of China Pet Group, participated in the seminar.

The second seminar, themed "Is there any other way for pet brands besides rolling grain?", was hosted by the founder of Pet Industry and Pet Expo, Silang. Hua Zilong, General Manager of Pet Products, Fang Kuan, Vice President of Shandong Pet Industry Association, Bi Jianjiang, BD of Yahua Pet Joint Creation, and He Tian, Brand Director of Yuanfei Pet, participated in the seminar.